About Willig Concepts
From the Founder:
"I founded Willig Concepts in 2006. What began as small projects for friends and family turned into a sole proprietorship with contracts. I've been blessed to assist more than 30 companies with marketing initiatives since 2004.
Over the years, I have been employed and contracted in a variety of industries, primarily focused on healthcare and technology/software. This broad experience has allowed me to build a network of designers, developers and strategic and tactical marketers—which is what comprises Willig Concepts' comprehensive marketing services."
"Why the Glasses Logo?"
These days eye wear is an accessory, and friends often told me that the logo should incorporate the glasses because it represents me well. At first I thought this was a silly idea. Glasses would misrepresent my brand, and people may think WC is another optometry boutique.
On second thought, I realized it was the perfect logo. Here's why:
- It's memorable and recognizable: Few are using a similar logo (at least in the marketing world).
- The glasses and eyes represent VISION: Vision is the most important part of creativity, branding and driving growth.
- The eyelashes and eye shape appear female: This is a woman-owned business.
- It represents the founder: It's important not to forget the personality of your brand. The logo is connected with its roots.